Facilitating Components
Under the facilitating components are Partnerships, Promotion, Packaging and Distribution and Price.
Partnerships
Partnerships is a joint marketing with stakeholders in producing the event.
For Audi Singapore Fashion Festival 2009, its production partner is 1 Werks, Official Garment Care Partner is NOVITA, the Lifestyle Makers and lastly Yew Lee Metal Works.
For L’Oréal Melbourne Fashion Festival 2009, its partners are classified under Major, Event, Official Product, Platinum, Gold, Media, Official Charity partners. Some examples for Major partners are Yarra Trams and Westfield, for Event Partners there are Woolmark and Marie Claire, for Official Product partners includes Cyber-shot and Audi , for Platinum partners there are Sportsgirl and David Jones, for Gold partners there are Country Road and Deloitte, Media partners include Vogue and Cosmopolitan, and lastly the Official Charity Partner for the festival is Beyond Blue.
The L’Oréal Melbourne Fashion Festival 2009 clearly has more partners than Audi Singapore Fashion Festival 2009 mostly because the L’Oréal Melbourne Fashion Festival 2009 is a bigger event.
Sources
www.audifashionfestival.com
www.lmff.com.au
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