Saturday, June 20, 2009

8'p's- People

People
People includes the “cast”, audience and hosts and guests.

The people involved in both Audi Singapore Fashion Festival 2009 and L’Oréal Melbourne Fashion Festival 2009 are similar. The “cast” would be the fashion designers and the crew who are responsible in bringing the whole event together such as the Festival Director, Sales and Marketing Manager, Sponsorship Manager, Operations & Logistics Manager and the Administration & Finance Manager and all the people who are working under them. Volunteers are also included.

The creative director for Audi Singapore Fashion Festival is Colin McDowell who was present for the event and is the senior fashion writer for UK's Sunday Times Style Magazine. Organisers include Tjin Lee (Managing Director & Founder of (Mercury Marketing & Communications), Dr Frank Cintamani (Founder & CEO of Fide Living), model Charmaine Harn, Reinhold Carl (Managing Director of Audi Singapore) and Colin McDowell MBE(Source: http://www.fash-eccentric.com/2009/03/audi-fashion-festival-2009-press-conference/). London-based designer, Ashley Isham was also part of the event to showcase his fashion work.






Colin McDowell(third from the right) has been in the fashion industry for 30 years.




The fashion festival director of L’Oréal Melbourne Fashion Festival 2009 is Karen Webster. Juli Balla was one of the renowned photographer and L'Oreal Makeup Director Rae Morris, was also there to help with the make-up of models there.

Karen Webster(pictured right) was also the festival director for LMFF in 2008

The audience would be both the public and the media. The public is able to experience the event by getting tickets or going to events that are of free admission. The media would include fashion magazine writers, reporters and cameramen all trying to get news and latest updates on the festivals and the various events to inform the general public about it.

For Audi Singapore Fashion Festival 2009, the host would of course be Singapore. The main venue where the festival is held would be the tent@Orchard, Ngee Ann City Civic Plaza. Guests such as Douglas Benjamin, CEO of FJ Benjamin, was present. The guests also includes invited guests of Microsoft Advertising.

For L’Oréal Melbourne Fashion Festival 2009, the host would be Melbourne,Australia. Guests includes Doutzen Kroes, festival ambassador April-Rose Pengilly and Dannii Minogue, Governor David de Kretser and Premier John Brumby.




Sources

http://fashionation.wordpress.com/page/6/?referer=sphere_related_content%2F
http://creativeconomy.org.uk/YCE/JudgeProfile.asp?ID=02&JudgeID=3
http://www.tonguechic.com/articles/1410-Audi-Fashion-Festival-Opening-Gala
http://www.sgcarmart.com/news/article.php?AID=2114
http://advertising.microsoft.com/asia/affparty
http://www.news.com.au/entertainment/story/0,28383,25191524-5007192,00.html
http://www.fashionising.com/pictures/b--LMFF-behind-the-scenes-of-the-2009-Creative-1527.html
http://www.abc.net.au/reslib/200903/r351218_1610379.jpg

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