Best Practices

Place includes the location, setting, atmosphere and destination features of the festival.

When I visited the “Christian Lacroix Costumier” exhibition at the National Musuem of Singapore, there were a number of things that pleased me there.

Firstly, I was amazed by how the small space of the National Musuem was changed into a sophisticated, glamorous and extravagant room. I thought the organisers of this exhibition made the purpose of the exhibition clear the minute visitors step into the room. At the entrance of the exhibition, there were stage costumes behind a glass panel greeting us and I knew there were more fashion classics waiting for me in the exhibition.

Christian Lacroix's fashion designs at the “Christian Lacroix Costumier” Exhibition at the National Museum of Singapore.

What i thought was best about the exhibiton was the special room catered to part of Christian Lacroix's flamboyant fashion work and there was a huge screen featuring actresses from the 18th to the 19th century. It brought the nostalgic feeling to visitors as they marvel at Lacroix's brilliant work. Baroque and classical music was played in the background and it made me feel as though I was really a part of the 18th and the 19th century.

Also, most of the fashion events held by Audi Fashion Festival Singapore 2009 are held at the tent@ Orchard. In my opinion, this is a strategic place to hold the fashion festival as Orchard is commonly known as a fashion hub by Singaporeans.

Promotion refers to the full range of “communication mix” including advertising, PR, and sales promotion.

In my opinion, having promotions like 10% discount of tickets for MasterCard holders and free admission for students with concession will really attract visitors to the festivals especially during times when the country is experiencing a recession.