8'p's- Product

The L’Oréal Melbourne Fashion Festival 2009 is a successful event which is similar to the Audi Fashion Festival Singapore 2009.

The marketing strategy of festivals and events are carried out through the 8 'P's and are placed under either experiential components or the facilitating components.

Experiential Components
Under the experiential components are Product, Place, Programming and People.

Product
The product is mostly a service. It can be categorized as core product, tangible product or an augmented product. The core and tangible product of both the Audi Fashion Festival Singapore 2009 and L’Oréal Melbourne Fashion Festival 2009 are similar. The core product is what the visitor is really buying and are often intangible. As a guest or visitor to both of this fashion festivals, it will excite them about fashion, style and glamour.


The tangible product is the entity customers can buy to satisfy their needs. The tangible product of both festivals would the different type of fashion shows. The brand name for Audi Fashion Festival Singapore 2009 would be Audi and for L’Oréal Melbourne Fashion Festival 2009 would be L’Oréal.

The augmented product are additional benefits and services guests and visitors receive. For the Audi Fashion Festival Singapore 2009, MasterCard cardholders receive 10% of ticket price for all shows held.

For the L’Oréal Melbourne Fashion Festival 2009, Directors Suite tickets are sold for $25 only if a special pass is presented at Hoyts Melbourne Central. Guests may also acquire two cocktails if they present their L’Oréal Melbourne Fashion Festival ticket.



Sources
http://nodrightnow.wordpress.com/
http://stylemelbourne.com/2009/02/