Event Stakeholders

Some examples of event stakeholders would be the Host Organisation, Host Community, Sponsor, Media, Co-workers and Participants and Spectators.

Audi Fashion Festival Singapore 2009
The host organisation for Audi Fashion Festival Singapore 2009 would be Audi who is the Title Sponsor.

The host community would be Singapore as all the fashion shows and events are held in Singapore.

Sponsors of Audi Fashion Festival Singapore 2009 includes the Presenting Sponsor Audi, the official card MasterCard, official living by Baker, official mobile phone from Samsung Mobile, and lastly the Official Jewellery by Lee Hwa Jewellery.

It is also supported by many different organisations such as Action Hair Salon using L'Oréal Professionnel, The St. Regis Singapore, Coca-Cola light, DHL, Dr. Georgia Lee, International Conexxion, Lavish, Live!studios, M·A·C, Microsoft Advertising, Piper-Heidsieck, Rosemount , Singapore International Airlines and Time Out Singapore. Partners include 1 Werks, NOVITA, the Lifestyle Makers and Yew Lee Metal Works.

The co-workers of Audi Fashion Festival Singapore 2009 would be the the creative director, Colin McDowell who was present for the event who is the senior fashion writer for UK's Sunday Times Style Magazine. Organisers include Tjin Lee (Managing Director & Founder of (Mercury Marketing & Communications), Dr Frank Cintamani (Founder & CEO of Fide Living), model Charmaine Harn, Reinhold Carl (Managing Director of Audi Singapore) and Colin McDowell MBE(Source: http://www.fash-eccentric.com/2009/03/audi-fashion-festival-2009-press-conference/).

Participants includes designers, stylists and models. Supermodels such as Charmaine Harn and Jacquetta Wheeler who will showcase the designers' outfits. Participants of the Audi Fashion Festival Singapore 2009 includes London-based designer, Ashley Isham was also part of the event to showcase his fashion work. Other fashion designers include Christian Lacroix, Gareth Pugh, Marc Jacobs, RAOUL and Vivienne Westwood. Employees include those working under the organisers and volunteers.

For both Audi Fashion Festival Singapore 2009 and Loreal Melbourne Fashion Festival 2009, the spectators would be people who are interested in the event and purchase tickets or go to free admission shows to watch the fashion shows. Similarly for both fashion festivals, the media is used to promote and advertise the events itself and what is happening within the event such as the work of different fashion designers.


L’Oréal Melbourne Fashion Festival
The host organisation for L’Oréal Melbourne Fashion Festival 2009 is Loreal and Loreal Australia is based in Melboune, Victoria.

The host community for L’Oréal Melbourne Fashion Festival 2009 would be Melbourne, Australia.

For L’OréalMelbourne Fashion Festival 2009, its partners and sponsors are classified under Major, Event, Official Product, Platinum, Gold, Media, Official Charity partners. Some examples for Major partners are Yarra Trams and Westfield, for Event Partners there are Woolmark and Marie Claire, for Official Product partners includes Cyber-shot and Audi , for Platinum partners there are Sportsgirl and David Jones, for Gold partners there are Country Road and Deloitte, Media partners include Vogue and Cosmopolitan, and lastly the Official Charity Partner for the festival is Beyond Blue.

The L’Oréal Melbourne Fashion Festival 2009 co-workers would be the fashion festival director who is Karen Webster. Also, Juli Balla one of the renowned photographer and L'Oreal Makeup Director Rae Morris, was also there to help with the make-up of models.

Participants includes designers, stylists and models. There are also business events held at the Loreal Melbourne Fashion Festival 2009 such as the LMFF Business Seminar presented by the Victorian State Government, EYE, Westfield, The Australian, The Herald Sun Marketing Breakfast and the designer Forum. These events will have global and national leaders share knowledge and experience regarding the creative industries.


Sources
http://www.news.com.au/entertainment/story/0,28383,25191524-5007192,00.html
http://www.fashionising.com/pictures/b--LMFF-behind-the-scenes-of-the-2009-Creative-1527.html
http://www.audifashionfestival.com/index.html
http://www.lmff.com.au/2009/#/home