8'p's- Promotion

Promotion
Promotion refers to the full range of “communication mix” including advertising, PR, and sales promotion.

For MasterCard holders, they will receive special promotions for the Audi Fashion Festival Singapore. MasterCard holders will receive 10% discount for tickets. They will also enjoy priority bookings. Students also receive free admission for the “Christian Lacroix Costumier” exhibition at the National Musuem.

For the L’Oréal Melbourne Fashion Festival 2009, “Friends of the festival” are able to extend their subscription of Artichoke magazine by three months and get an additional issue at no extra charge. Also, by spending $120 at any fashion retailer at Chadstone, the first 100 shoppers will get a $20 L'Oreal Melbourne Fashion Festival branded Chadstone gift card.

For both Audi Fashion Festival Singapore 2009 and L’Oréal Melbourne Fashion Festival, the festival is advertised through its official website, fashion blogs, newspaper advertisments, magazine advertisments and posters.

Both fashion festivals also promote their events through their official websites.

For Audi Fashion Festival Singapore 2009, its website is not very informative as compared to L’Oréal Melbourne Fashion Festival 2009 website. I was disappointed with the “about us” section in the website as it provides little information about Audi Fashion Festival Singapore 2009. I was pleased with the L’Oréal Melbourne Fashion Festival 2009 website as it states clearly what fashion and business events and also cultural programs they have. They even have a festival planner. Under their festival information, the premier of Victoria, the Lord Mayor of Melbourne, the festival's chair, the managing director of Loreal Australia and the festival director gave their views and what is the festival about there. It is really informative.

Sources
http://www.chadstoneshopping.com.au/newsitem.aspx?ID=12588
http://www.audifashionfestival.com/index.html
http://www.lmff.com.au/2009/#/festival-information/welcome